Kinder is an Italian trademark, owned by the Italian company Ferrero S.p.A., which identifies a line of confectionery products, generally based on chocolate. The brand, launched in 1968, represents one of Ferrero’s main brands. The name derives from the German term Kinder, which means “children”.
For this project, CDA made a photo shoot of the Kinder material, focusing on the target audience (the younger generations) on the occasion of the return to school in times of pandemic.
On this page, a series of shots of the project in question that represent Kinder’s desire to be a reference point for its target audience: from school to play activities, Kinder confirms itself, all over the planet, as a leader in its industrial sector and market.